Marketing Analytics Aptitude Test
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This Marketing Analytics aptitude test assesses the ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.
The assessment includes work-sample tasks such as:
- Calculating a campaign’s cost per acquisition.
- Analyzing a data chart to understand how a product’s revenue changed over time.
- Making logical deductions from a given set of information.
A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness.
Sample public questions
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
The charts below show the number of cars John sold last year and the profit per car he made.
How much did John earn last year?
In an upcoming referendum, voters will be asked whether the minimum wage should be increased. Telephone polls of likely voters were conducted to predict what the result might be. All respondents were put into at least one of six categories based on profession and age: scientist, lawyer, hourly wage earner, small business owner, younger voter, older voter.
The opinion polls showed:
- A majority of voters are in favor of keeping the current minimum wage.
- A majority of scientists and lawyers supported a rise in the minimum wage.
- Younger voters are more inclined to support a rise in the minimum wage.
- Older voters tend to support no change.
- Hourly wage earners overwhelmingly supported a rise in the minimum wage.
- Small business owners were evenly split on the subject.
Select all the statements that can be concluded from the above text:
You are having a discussion with your friend about the apps you both use.
Every app your friend uses, you also use. Spreadsheet is the app you use the most. You don't use the Calculator app at all.
With regard to what’s written above, select which of the following statements are true.
You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
Open Rate | 50% |
Click-through Rate | 5% |
Purchase Rate (% of clicks that purchase) | 75% |
Which areas would you focus on improving first?
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84 more premium Marketing Analytics Aptitude questions
Life Expectancy, Press Release, Checkout Buttons, News Publisher, New Logo, Open Rates, Ad Impressions, Facebook Ads, UTM Parameters, SaaS Funnel, Purchasing Funnel, Cost Per Acquisition, Workplace, Math Courses, Blue-collar Workers, Candidate Answers, Road Trip, Kindergarten, Penny Flipping, Elementary School, World Championship, All-Stars, Masked Burglar, Employees to Digits, Clock Angles, Plans, Free Calls, Broken Clock, Digits to Employees, Pages Turned, Olive Oil Press, Discount, Gear Wheels, Traffic Tickets, Business Reports, Cooking Oil, Middle Ages Warlords, Football Stadium Renovation, Vacation Days, Optimize First, Break, Thief, Alarm System, Condominium, Working Week, Game Rules, Fossil Dig, Bikers, Elves, Mold, Laptop Setup, Gas Price, Gas Price Change, Busy Intersection, Fruit Juice Processing, Feature Usage, Riviera Hotels, Uber, Renewable Energy, Flower Exports, Lucky Roller, Customer Parking, Digital Ads, Holidays, Tax, Money, Drawing the Next Card, Red Black Chart, Clock Hands, Closed Deals, Currency Exchange, Ears, Marbles, Outdoor Tub, Pages, Profit Margin, Profits, Race Track, Revenue Growth, Revenue No Growth, Snack, Spin the Wheel, Traffic Counter, Turtles.
Skills and topics tested
- Verbal Reasoning
- Inductive Reasoning
- Marketing Analytics
- Metrics
- Google Analytics
- Tracking
- Brand Awareness
- Email Marketing
- Optimization
- Google Ads
- Marketing Funnel
- Logical Reasoning
- Deductive Reasoning
- Fallacy of the Undistributed Middle
- Fallacy of Exclusive Premises
- Fallacy of Division
- Fallacy of Composition
- Set Theory
- Gambler's Fallacy
- Affirming a Disjunct
- Masked-Man Fallacy
- Numerical Reasoning
- Divide and Conquer
- Geometry
- Working with Time
- Linear Equations
- Table Lookup
- Arithmetic
- Mechanics
- Correlation and Causation
- Attribute Substitution
- Critical Thinking
- Understanding Rules
- Argument from Fallacy
- Affirming the Consequent
- Double Counting
- Circular Reasoning
- Illicit Major
- Work Rate
- Percentages
- Conjunction Fallacy
- Venn Diagram
- Most Effective Summary
- True Statement
- Existential Fallacy
- Modal Fallacy
- Newspaper Excerpts
- Dependent Events
- Probability
- Arithmetic Mean
- Chart Lookup
- Fractions
- Rotating Elements
For job roles
- Data Analyst
- Digital Marketing Specialist
Sample candidate report
What others say
Simple, straight-forward technical testing
TestDome is simple, provides a reasonable (though not extensive) battery of tests to choose from, and doesn't take the candidate an inordinate amount of time. It also simulates working pressure with the time limits.
Jan Opperman, Grindrod Bank
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